Kanye West’s latest single “Mercy” was born under the Arizona sun so it’s no surprise that the collaboration is currently blazing up the charts. Phoenix native, Lifted, a recently signed G.O.O.D. Music producer and part of Hype’s The New F-O’s, was the brains behind the red hot track.
Creating “Mercy” wasn’t something that happened overnight, however. The hook was sampled from a session Lifted had with Phoenix based artist YB and the beats were created after many long sessions and late nights in the studio. With Lifted’s final touches and mastering it was one of many tracks played for the G.O.O.D. Music team, but stood out as an immediate choice for the crew to start recording with assistance from production great, Mike Dean. The finished product was released back in April and has taken over the airwaves.
Lifted officially joined the G.O.O.D. Music production team in February and is expected to drop a lot more tracks with the squad. He’ll also continue to work and perform with The New F-O’s including an upcoming headlining performance at the Hype Music NY launch at the end of June.
- written by Yaya Martinez
The video for the single dropped on June 6. Check it out!