UK band hits Hollywood for inaugural “Artists in Music Awards 2012″
Adele… Coldplay… Radiohead… Mumford & Sons… those weren’t the only UK acts out in Hollywood this week with high hopes of international music award recognition.
Essex-based, Pop/Rock songwriting act REACHBACK also took their place on the Hollywood red carpet at the ARTISTS IN MUSIC AWARDS 2012. Held at the world-famous Key Club, Sunset Strip two days prior to the 54th Grammy Awards, the ceremony, dubbed “The Independent Grammys”, honors the best independent music artists from around the world in twenty-one categories, with over 8,000 nominations submitted and whittled down to the top five in each category.
High-flying young band REACHBACK, fronted by Ruby Williams, were short-listed in three categories: “Best Pop Act”, “Best Rock Act” and “International Independent Artist of the Year”, having caught the attention of industry professionals affiliated to the MusicXray A&R critic platform.
Los Angeles has become a fertile growth and development territory for REACHBACK who released their 5 track EP Wake Up through MTVN in October 2011 on the recommendation of MTV’s A&R consultant Nic Harcourt and the band was invited to MTV’s LA studios to give a live performance and interview the day after the Grammys.
Band singer, Ruby Williams said:
“Being short-listed for three international music awards was something beyond our wildest imagination! It’s going to be a very proud and memorable occasion, but we’re really excited to use the trip to hold as many meetings as we can and to keep raising our profile and exposure this year.”
The Artist of the Year Award category short-listed five acts by the following defined criteria:
“Artists/bands must have demonstrated great creative accomplishment within the independent community, including but not limited to: professional or self-produced music, exceptional songwriting ability, self-management, licencing in television or film, understanding of marketing and PR skills by reaching out to fans, hosting online web shows, performing at charity events and benefits, giving away free music, taking photos with fans, winning multiple music contests, attending workshops, networking, songwriting forums or organisations. Artists must have contributed greatly to the music community in order to stand out.”
REACHBACK Manager and former UK label A&R, Nick Robinson added:
“The band fully deserve this nomination in recognition of their broad self-development over the past year. To be leading the way with three nominations in a professional, industry-scrutinized set of international independent music awards is one of the clearest indications yet of the prospects of REACHBACK.”
The band has recorded acoustic tracks for MTV and Extreme’s HYPE MUSIC at Abbey Road Studios which are scheduled for a spring release and anticipated major brand sync placements.
REACHBACK are actively looking for serious label and booking agent representation in 2012:
www.reachbackband.com / www.soundcloud.com/reachback
