MTV: The Challenge: Battle of The Exes, Caged, Jersey Shore, Featured Artist on Jersey Shore Season 2, Hard Times of RJ Berger, The Electric Barbarellas, My Sweet 16, The Real World XXVI: SAN DIEGO, Chelsea Settles. E!: Holly's World. ABC's America's Funniest Home Videos.
Those of you who read liner-notes and pay attention to production credits should be no stranger to Midi Mafia. Their infectious dance floor beats and catchy hooks bring to mind artists like Rick Ross and FloRida. Midi Mafia do not shy away from the convergence of hip hop and electro music, with a clear understanding and appreciation of both.
They’ve been the soundtrack to countless parties, clubs, car stereos and headphones. They have written and produced chart-topping songs for the likes of 50 Cent, JLo, Fantasia and Justin Bieber. Always known for evolving and reinvention, The MIDI Mafia have transcended from hip hop producers into Grammy nominated songwriters. Not satisfied with just working behind the scenes, the dynamic duo of Dirty Swift and Bruce Waynne took their love of music and returned to their roots as artists in 2010 with their debut EP titled Vegas Lights, spawning three music videos totaling millions of online views and MTV rotation. Now in 2011, they are preparing their second collection entitled Get Connected.
The #1 Billboard smash “21 Questions” by 50 Cent first put the name MIDI Mafia into the minds of music lovers worldwide. Followed by their Grammy nominated single “When I See U” by Fantasia and “Hold It Don’t Drop It” by Jennifer Lopez, they quickly became A-list producers with over 20 million albums sold. Having both started their careers as performers, Canadian born Dirty Swift as a championship-winning DJ and Brooklyn native Bruce Waynne as a rapper, they are no strangers to the stage and had been developing a new sound inspired by hip hop but crossing boundaries and genres with no regard for labels or categories. Anthemic, modern and driven to make people have fun, their music can only be described as “PHamous”!
The MIDI Mafia have quickly become media magnets, forming new and unique brand partnerships and even pulling the giant MTV machine into their world. MTV promoted the group on Season Two of Jersey Shore and developed a new emerging music platform called Hype Music in partnership with Extreme Music, a division of publishing giant Sony/ATV. In 2011, the envelope pushes even further for The MIDI Mafia, as cast members of the new MTV reality series The Electric Barbarellas which follows a new, unsigned five girl band who enlist the boys to help develop them. Along with producing the girls on and off screen, the MIDI Mafia's first single "Play Hard" from the upcoming Get Connected album also features the Electric Barbarellas.
Says Dirty Swift about the song, “After spending so much time last year shooting these huge videos and having a nonstop party, we felt like doing something more human, gritty and fun. 'Play Hard' embodies everyone out there who works hard for what they achieve in life, and having the freedom to enjoy those achievements."
The MIDI Mafia sound has evolved as well. After traveling worldwide and playing across the country, including shows in L.A., N.Y. and SXSW, the guys have infused more diverse elements into their electro-hiphop sound.
Bruce Waynne states, “You're going to hear a lot of energy and we don't care where it comes from, whether its a guitar, a synth, breaking into dub step bass lines, whatever moves us is going into this album.”
Dirty Swift adds, “We've always felt free of limitations or genres, and as long as we're having fun we really don't care about songwriting rules, structure or anything like that. But of course we're known for big hooks and huge melodies and that won't ever change!”
