Cinco de Mangria, as it was dubbed, took place this past Sunday at Adam Carolla’s Malibu home.  The event served as a launch party for Carolla’s second pre-made boozy concoction, White Mangria; however, the beverage wasn’t the only reason for the party. The main focus of the launch was to help raise funds for the Children’s Hospital.

The Mangria was plentiful and the food was delicious, but the music helped take this party to another level.  HYPE MUSIC, in partnership with Swing House Studios in Hollywood, CA, provided the stage for the event.  First to treat the crowd was Susanna Hoffs of The Bangles, followed by John Popper and Chan Kinchla of Blues Traveler and ending the night on the most soulful of levels, was headliner Fitz & The Tantrums.  Parting gifts for attendies included bottles of Mangria and Mophie chargers.

Perfect setting, great booze, great food, free gifts and phenomenal music all for a great cause? Doesn’t get much better than that. To stream the podcast from the event, head on over to The Adam Carolla Show.

Photo Credits: Rod Tanaka & Andy Paolella.

Special thanks to: Adam Corolla, Mangria, Fitz & the Tantrums, John Popper and Chan Kinchla of Blues Traveler, Susanna Hoffs, Swing House Studios and Children’s Hospital.

We are stoked to announce that South African rockers The Parlotones have joined HYPE MUSIC.

The multi-platinum pop rock quartet has headlined international stadiums and events including the FIFA World Cup kick off concert to an audience of more than a billion and were hand-picked by Coldplay as a support act in Johannesburg and Cape Town.  They kicked off the year hard as a “band to watch” at SXSW 2013, securing an MTV Buzzworthy video in rotation and a recently announced a US tour.  Not a bad start!

The Parlotones‘ video for their track “Shake It Up” premiered on mtvU today.  With their contagious music and phenomenal presence, it only makes sense that MTV would give this story some love on their homepage!  Click the picture below to read the Buzzworthy article on MTV.com.

The band will share the stage with fellow HYPE artists, Dinner and a Suit, during most of their new “Shake It Up Spring Tour” which kicks off April 3rd at Saint Rocke in Hermosa Beach, CA.  Visit their artist.MTV profile each week throughout the tour and snag a free download.

TOUR DATES

04/03/13 Hermosa Beach, CA – Sainte Rocke

04/04/13 Sacramento, CA – The Assembly

04/05/13 San Francisco, CA – Cafe Du Nord

04/06/13 Portland, OR – Hawthorne Theater Lounge

04/07/13 Seattle, WA – Tractor Tavern

04/09/13 Salt Lake City, UT – The State Room

04/10/13 Colorado Springs, CO – The Black Sheep

04/12/13 Milwaukee , WI – Rave Bar

04/14/13 Cleveland Heights, OH – Grog Shop

04/15/13 Columbus, OH – The Basement

04/16/13 Chicago, IL – Schubas Tavern

04/18/13 Pittsburgh, PA – Altar Bar

04/19/13 New York, NY – The Mercury Lounge

04/20/13 Cambridge, MA – TT the Bear’s Place

04/22/13 Washington DC – The Rock and Roll Hotel

04/24/13 Atlanta, GA – Smith’s Olde Bar

04/29/13 Austin, TX – Stubb’s BBQ Jr

05/06/13 San Diego, CA – The Griffin

05/07/13 Los Angeles, CA – The Roxy

HYPE artists and music lovers alike descended upon Austin, TX for arguably one of the most memorable weeks in the festival’s history. The music was great, the Mangria was flowing, and the only thing we saw more of than pedi-cabs, were ear-to-ear smiles. Our artists were playing all over the damn city, but it was our two parties that were regarded by many as “…absolutely the best time this week!”.

Along with HYPE roster, we had plenty of huge, supplemental talent to grace our stages: Vintage Touble, Allen Stone and The 1975 joined many of our bands like Dinner and a Suit, The Parlotones, FLY.UNION, KimberlyNichole, Jared James Nichols, Gone By Daylight, The New F-o’s & Hannibal Leq, The Diamond Light, Cameron, Elaine Faye and many, many more.

The crowds were a “standing-room only” group, as each venue was often pouring out the doors.

Head on over to our Facebook page to see the entire gallery, and check back soon for some video footage!

Vintage Trouble

Dinner and a Suit

The Parlotones

The 1975

FLY.UNION

Jared James Nichols

The New F-O’s & Hannibal Leq

The Diamond Light

Cameron

KimberlyNichole

Gone By Daylight

Elaine Faye

Jared James Nichols gets some of Adam Corolla’s Mangria

Members of Gone By Daylight, Elaine Faye and Jared James Nichols

Special thanks to Sony United, Swing House Studios, D’addario, Adam Corolla’s Mangria, Six Lounge, Rusty’s, St. Regis Liquor,  SXSW, the city of Austin for feeling just like home, and of course, all of the artists and fans who came together and made this rule as hard as it did.

Aside from our awesome parties on Thursday and Friday right in the heart of the SXSW beast, a few of our not-to-be-missed artists will be playing at other parties and showcases throughout the festival. Here’s what your schedule should look like next week:

Wednesday, March 13

3D Friends: Circus on the Moon Showcase @ Russian House.  Time: 4pm

3D Friends: Indie On The Rise Showcase @ Third String House. Time: 8:45pm – 9:15pm

Thursday, March 14

Hype/Sony Event @ Six Lounge. Time: 4-8:30 pm – Featuring: Vintage Trouble,  Dinner and a Suit, The New F-Os,  Jared James Nichols and Elaine Faye.

N.E.P.H.E.W: Sony @ Hangar Lounge. Time: 10:30pm

KimberlyNichole: @ Hangar Lounge. Time: 11:30pm

Hannibal Leq: @ Hangar Lounge. Time: 12:30am

Dinner and a Suit: ATN Showcase @ Troubadour Saloon. Time: 9:15pm

3D Friends: Evolve Music Showcase @. Time: TBD

Wallpaper.: ’Austin Rox’ @ The Roxy Theater Time: 1:15 AM

Friday, March 15

Ed Tullett: Party Presented by Onkyo @ The Annex. Time: 12:15pm

Wallpaper.: @ The Spotify House Time: 3pm

Chris Nathan: @ Amped (Downstairs). Time: 1pm

Hype/Swing House Event @ Rusty’s. Time: 12:30-6pm -Featuring: The 1975, The Parlotones, Dinner and a Suit, Fly.Union, KimberlyNichole, Gone by Daylight, The Diamond Light and Cameron. 

Saturday, March 16

Gone by Daylight: Outlander Project @ Oilcan Harry’s. Time: 7:30pm

Ed Tullett: @ Six Lounge. Time: 8:30pm-9pm

Wallpaper.: @ Doritos Bold Stage Time: 10pm

Rob Scott: Sony Event @ Hangar Lounge. Time: 10:30pm

The New F-O’s: Sony ATV @ Six Lounge. Time: 1am

Sunday, March 17

Elaine Faye: Red Bull Stage @ Gatsby’s. Time: TBD

That’s right kids, Hype’s tornado of talent will be ruthlessly hitting two venues across two days with the hottest line up ever to hit Texas.

Lineup and schedule’s are below.  Admittance will be first come, first served. VIP wristbands have priority. EARLY ARRIVAL is encouraged.

Stay ahead of the storm by checking Hype’s Facebook for more SXSW news and updates!

DOWNLOAD FREE HYPE PLAYLIST HERE

Thursday, March 14th
Hype Music Showcase at Sony City
Six Lounge
319 Colorado St, Austin, TX @ corner of 4th
*Official SXSW Party
RSVP HERE

8:00 pm   VINTAGE TROUBLE
7:00 pm   DINNER AND A SUIT
6:00 pm   THE NEW F-O’s
5:00 pm   JARED JAMES NICHOLS
4:00 pm   ELAINE FAYE

Friday March 15th
Hype Music/ Swing House/ D’Addario Showcase
Rusty’s
405 E. 7th St, Austin , Texas @ corner of Trinity
*No Badges/No Cover/Free Drinks
RSVP HERE

Indoor Stage:
6:30 pm   THE 1975
5:30 pm   ALLEN STONE
4:30 pm   KIMBERLY NICHOLE
3:30 pm   THE WILD FEATHERS
2:30 pm   THE PARLOTONES
1:30 pm   CAMERON
12:30pm   JACK LITTMAN

Outdoor Stage:
6:00 pm   FLY.UNION
5:00 pm   THE STONE FOXES
4:00 pm   AIJIA
3:00 pm   JARED JAMES NICHOLS
2:00 pm   THE DIAMOND LIGHT
1:00 pm   FALLS
12 noon    ALASKA REID

Side Stage:
5:30 pm   GONE BY DAYLIGHT
4:30 pm   WHAT’S EATING GILBERT
3:30 pm   DINNER AND A SUIT
2:30 pm   APE MACHINE
1:30 pm   BITE THE BUFFALO
12:30pm  JOSEPH KING

Across the pond, HYPE’s Stealing Signs have been gaining momentum in their bid to play the legendary Glastonbury Music Festival.  Over 8,000 bands entered the festival’s emerging talent competition for the chance to compete for a main stage slot at the festival at the live finals in April.  Stealing Signs have advanced and are now among the elite “long list” of 120.  Of those, eight will be chosen to compete for the coveted main stage set.  The panel of judges is comprised of music bloggers through the UK and it’s these indie taste-makers that have final say on who advances.

Check out the Stealing Signs review from emerging talent blog The Ruckus :

This song [HYPE MUSIC track "Batteries"] grabbed me from the first few bars. It’s fun summer indie music that I can imagine dancing in a field to. But listening to the rest of their music on YouTube they have some interesting variation in their music and definitely are not a ‘one trick pony’.

We’ll certainly keep you posted with any of the band’s further progress in the competition. For more info on Glastonbury Festivals’ Emerging Talent Competition, click here and check out the video for “Batteries” below.